2023 Annual EEO Public File Report
Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)
Period Covered: October 1, 2022 through September 30, 2023
Stations in Employment Unit:
KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM), Eugene, Oregon (FIN 40885)
KEUG (FM), Veneta, Oregon (FIN 60358)
KEQB (FM), Coburg, Oregon (FIN 63205)
Total Number of interviewees: 3
| Full Time Positions Filled | |||
| Hire # | Job Title | Recruitment Source of Hiree | Total Number of Interviewees |
| 1. | KKNU Morning Show Host #1 | Outreach by a MRB Program Director | 2 |
| 2. | KKNU Morning Show Co-Host | Outreach by KKNU Morning Show Host #1 | 1 |
| Recruitment Sources* | |||
| Recruitment Sources* | Total Number of Interviewees | Full-time Positions for Which Source Utilized | |
| 1. | AllAccess.com | 1 | 2 |
| 2. | countryaircheck.com | 0 | 2 |
| 3. | Oregon Association of Broadcasters (OAB) Website | 0 | 2 |
| 4. | Outreach by MRB Program Director | 1 | 2 |
| 2023 Annual EEO Public File Report, Page 2 | |||
| 5. | Outreach by KKNU Morning Show Host #1 | 1 | 1 |
- There were no “organizations entitled to notification”.
RECRUITMENT INITIATIVES
Scholarships (Seven)
MRB management participated actively in the award of seven Eugene Area Stations (“EARS”) scholarships totaling $11,000. The scholarship program is designed to assist high school and
college students interested in pursuing a career in broadcasting.
MRB’s involvement included a leadership role by MRB President John Tilson in successfully advocating for, planning for, and implementing these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2022/2023 EEO reporting year and was a member of the scholarship committee which reviewed applications. EARS sells announcements at steep discounts to non-profit organizations pursuant to its Non-Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS from this source
enabled the financing of the Scholarship Program. Unit stations, KKNU FM, KMGE FM, and KEUG FM, along with other EARS member stations, ran schedules in support of this program.
IMPACT OF COVID 19 ON INITIATIVES
During the 2022/2023 EEO reporting year it was not considered advisable because of the Covid 19 risks for MRB to have its own internship program as it has done for many years. Active participation in job fairs was highly problematic.
File 2023 Annual EEO Public File Report